GPS tracking solutions are essential for modern business. Continuous innovation empowers users to create geofences, integrate GPS devices into equipment, and analyze historical data for improved operational efficiency.

From fleet management to security and logistics, GPS technology is enhancing asset tracking across multiple industries.

However, the collection, storage, and use of GPS data requires modern businesses to consider data protection, compliance, and cybersecurity.

Understanding why these factors matter helps you create a robust GPS data management posture — especially when done in conjunction with equipment and software from GPS experts, LandAirSea (LAS).

Why GPS Data Security Matters for Businesses

Businesses that utilize GPS tracking know that they have to comply with various data protection laws, plus any internal data governance policies they have in place.

For example, it’s not ethical to allow an employee’s vehicle tracking history to be shared outside of the personnel who require it, and in some states, it’s illegal. 

Fleet managers can use this data because it serves a legitimate business purpose. Beyond this, if the data were found to be being used for other purposes, businesses could face fines.

Failing to protect data adequately could also lead to third parties accessing it, causing further compliance failures. However, it’s not just stored data that’s at risk.

GPS trackers themselves are at risk of cyber threats and require tough security protocols to prevent disruptions to real-time tracking data. 

LAS GPS trackers include industry-leading security protocols, making them a secure investment for businesses.

The Value of GPS Data for Businesses

Most businesses will have some form of GPS data to protect. GPS technologies are an essential aspect of real-time fleet monitoring, used for theft prevention and route optimization.

The right GPS solutions can also help businesses remain compliant with various industry standards, thanks to effective asset tracking and the ability to store and report on tracking history.

Effective GPS data security supports business continuity by reducing the risk of cyberthreats, ranging from unauthorized access to data theft.

Risks of Unsecured GPS Systems

GPS systems and devices with weak security leave users open to threats such as jamming and spoofing.

Jamming is a technique whereby a malicious actor uses various signals to interfere with the communication between the GPS tracker and its related systems.

Spoofing is more complex, creating a false duplicate of the device and sending signals that provide incorrect information about the tracker’s whereabouts.

Data storage systems are also a potential risk. If you don’t properly secure your historical GPS data, competitors could gain access to routes, asset information, and client or customer details.

A few years ago, the U.S. government advised the public to stop using a Chinese GPS tracking device because of how easily it could be hacked.

Possible risks included the car being disabled or a third party accessing the tracking history.

While few modern trackers have security this poor, it serves as a reminder that any tracker can be a tempting target for cybercriminals.

How LandAirSea GPS Devices Address Security Concerns

Eliminating those risks is an essential consideration when investing in GPS equipment. LAS GPS devices encrypt all location tracking data and have stringent cybersecurity protocols to prevent unauthorized access. The devices themselves are tamper-resistant. Plus, LAS software allows users to control who can see location data, providing additional security across your organization.

Best Practices for Securing GPS Data in Business Operations

Ideally, all businesses should be able to store GPS data securely, limiting who can access it and adjust administrative controls.

Businesses should also ensure they’re investing in trackers proven effective against jamming and spoofing, and those that connect to secure cloud-based software solutions.

Controlling Access to GPS Data with Secure User Permissions

With LAS’s access control, you can ensure that only authorized personnel can view or modify both data and GPS tracker settings.

This also helps prevent the unauthorized sharing of location history.

Using LandAirSea’s Secure Cloud-Based GPS Platform

SilverCloud is LAS’s proprietary cloud-based platform. It allows businesses to monitor GPA data securely, even from mobile devices.

Encryption ensures data is secure, so businesses benefit from real-time tracking with a minimal risk of data loss or unauthorized access.

Enabling Dark Mode for Discreet and Secure Tracking

Where trackers are visible, you can make them more discreet by entering dark mode.

This ensures any lights on the GPS tracker switch off, making the tracking device even trickier to detect and tamper with.

Preventing GPS Spoofing, Jamming, and Cyber Threats

LAS minimizes the risk of GPS jamming or spoofing thanks to tamper-resistant hardware and multi-satellite connectivity.

Advanced real-time techniques help prevent criminals from intercepting and manipulating your data, so your tracking information is always accurate and reliable.

How to Prevent GPS Spoofing with LandAirSea Trackers

GPS spoofing intercepts tracking signals and sends fake duplicates with small changes back to the tracking system. LAS uses multiple satellite connections to help prevent this.

Rapidly changing satellite connections make location tracking more precise and less prone to interference, while real-time movement alerts help you quickly address any unusual activity.

Plus, you can use geofencing — a virtual boundary — to instantly get alerts if your asset or vehicle moves (or appears to move) to areas where it shouldn’t be.

Protecting Against GPS Jamming with LAS Trackers

Jamming can prevent signals from reaching fleet managers or other monitoring personnel.

The LAS tracking system has alerts for signal interference and backup location reporting. 

So, even if the signal is lost temporarily, you still have location history to fall back on. Meanwhile, consistent satellite synchronization and advanced security protocols help prevent jammers from working effectively.

Protecting Driver and Employee Privacy While Tracking

As stated, businesses can, with consent, track employees and use that data as long as there’s a valid business reason to do so.

With that in mind, it’s critical to store this data securely and only allow authorized people access to it.

However, this data should be accessible and useful to the right personnel to improve efficiency via optimized routes and other operational aspects.

Customizing Tracking with LandAirSea's User-Defined Privacy Settings

LAS allows you to control who sees your tracking data and keep your GPS processes in line with employee privacy policies.

You can set your tracking to only function during business hours or temporarily disable tracking if required.

Avoiding Unauthorized Tracking and Legal Violations

Keeping a log of all your tracking data and utilizing reporting features helps prove that you’re being compliant, legal, and ethical about the way you track employees.

LAS’s access control limits the visibility of this data and who can modify tracking settings, improving trust and transparency across your organization.

Choosing the Right LandAirSea GPS Tracker for Secure Business Operations

The right GPS tracker can be the first step to effective GPS data management.

LAS tracking devices have a number of features that make them ideal for businesses across multiple verticals.

Key Security Features in LandAirSea GPS Trackers

When considering business GPS tracking systems, remember that LAS devices and software feature:

• Data encryption

• Real-time motion alerts

• Geofencing

• Physical tamper-resistant devices

• Multi-satellite connectivity to reduce the risk of GPS jamming and spoofing

The ability to carefully select who has access to your tracking information is another way that LAS helps you secure your GPS data.

Comparing LandAirSea GPS Trackers for Different Business Needs

Businesses have different security needs. That’s why LAS offers several GPS trackers, each with its own features and benefits.

The LandAirSea 54 is small, discreet, and highly durable.

It has a powerful battery and is tamper-resistant, plus, like all LAS devices, it connects securely to the SilverCloud platform for real-time, multi-device tracking.

Its size and shape make it ideal for both asset tracking and security.

The Overdrive has all the same features of the 54, but with a much larger battery. That makes it ideal for businesses where trackers will be off-site for extended periods.

The Sync connects directly to the OBD-II port of a vehicle, eliminating the need for interim charging.

LAS also offers integrated GPS tracking devices, helping manufacturers offer customers trackable products, such as trailers, straight off the factory line.

Why Businesses Trust LandAirSea for Secure GPS Tracking

Businesses across industries, ranging from logistics to manufacturing, trust LandAirSea’s GPS tracking solutions for a number of reasons.

LAS trackers are highly accurate and reliable, providing actionable, real-time tracking data and allowing fleet managers and other professionals to store and analyze historical data.

Tracking devices and software from LAS also include industry-leading security features to prevent potentially harmful GPS data leaks.

Beyond this, LAS solutions scale with your business, making them suitable for small businesses and startups, or rapidly expanding enterprises.

Trust Expert Devices and Software to Protect Your GPS Data

Protecting your GPS data is an essential aspect of business data governance and cybersecurity.

LandAirSea provides best-in-class GPS tracking solutions with security built in from the ground up, providing peace of mind while ensuring you remain compliant with data security regulations.

Invest in proven, secure GPS solutions that can increase your efficiency and protect assets effectively, boosting your bottom line.

Contact LandAirSea to learn more.