Optimizing Your Dealership’s ROI With Real-Time GPS Location Tracking Solutions

The average car dealership has a 3.9% gross profit margin. At the end of the day, you can expect each car you sell to bring in about $1,872 (the average cost of a new car in 2023 is at least $48,000). That doesn’t leave much room for mistakes.

Real-time GPS solutions can’t eliminate all your challenges, but they can contribute to optimizing dealership ROI so you make more money from each sale.

How can real-time GPS solutions make your car dealership more efficient? Many dealerships already rely on the following benefits.

Know the Location of Every Vehicle on Your Lot

A significant portion of today’s buyers walk onto car lots knowing what vehicles they want to purchase. Growing internet access makes it easier for people to research their options before going to your dealership. As a result, the average time spent buying a car has fallen from 15 to 13 hours.

What if you could streamline the process even more?

Simply knowing where each car is stored on your lot should shorten the amount of time your sales professionals spend with each customer. Even when you keep a spreadsheet or similar document that shows where vehicles should be, human error can create inefficiencies. After a 10-minute walk, you discover that space C-24 has a 2024 Highlander instead of the Corolla Cross your customer wants. Now, you have to find the right car. Plus, you give your potential buyer a bad impression.

Adding real-time GPS solutions to your vehicles makes it easy for your employees to find each car without delay. They just use their mobile devices to locate the right car. It’s always where the GPS tracker says it is.

Track Employee Driving Behavior to Protect Your Investment

The smallest scratch can turn your new vehicle into a used vehicle. Since your supplier isn’t going to cover your loss, you need to take every precaution to ensure your cars stay pristine.

Tracking employee driving behaviors is one way to keep your vehicles safe.

The SilverCloud app can send you notifications when your GPS trackers record excessive speeds or other dangerous driving behaviors. You might not even need to take action against any employees. People tend to follow the rules when they know they’re being watched.

Ensure Successful Vehicle Deliveries

As more car dealerships offer delivery services, you might need real-time GPS solutions to track deliveries from your lot to the buyer’s location.

LandAirSea’s SilverCloud app can send you alerts when an item leaves your dealership. Once you receive the message, access the app via your mobile device to get an estimated arrival time. From there, you can send the buyer a message telling them when to expect their new car.

With just a few steps, you’ve improved your customer service and brand reputation, two important strategies for optimizing dealership ROI.

Prevent Theft With Real-Time GPS Solutions

Car theft has become big business for criminals. While thieves continue stealing cars from driveways, parking lots, and roads, they’ve started targeting nationwide dealerships. One crime ring based in Atlanta branched out into cities as far away as Louisville, KY.

These crime rings have had shocking success stealing from car dealerships, so you shouldn’t rely on a security system to protect your business. Real-time GPS solutions provide an effective way to track stolen cars. Place the tracking devices in inconspicuous locations so thieves don’t spot them immediately. SilverCloud makes it easy for you to send tracking information to law enforcement. Even if you don’t get your vehicle back in perfect condition, you could help curb future property theft in your area.

Real-Time GPS Solutions From LandAirSea

LandAirSea (LAS) makes three real-time GPS solutions that could help optimize your dealership’s ROI. All LAS trackers use the SilverCloud app, so you can access its features regardless of the model you choose. Some of SilverCloud’s most useful features include:

  • Geofencing that creates a virtual boundary around your lot and sends you notifications when vehicles cross the boundary
  • ShareSpot that lets you give law enforcement and security personnel access to your device location just by sharing a link
  • Historical data that shows you the routes your vehicles take, even when they leave your lot

LAS 54

The LAS 54 is a compact GPS tracker with a waterproof, dustproof design. The small size makes it easy to hide under seats and between cushions. The LAS 54 also comes with a built-in magnet mount that attaches to most metals.

LAS Overdrive

The LAS Overdrive is slightly larger than the LAS 54. That gives it more room for a long-lasting battery. Depending on how often you want to receive location updates, the battery can last anywhere from a week to a year.

The Overdrive also has a waterproof, dustproof design and a built-in magnet mount for easy installation.

LAS SYNC

The LAS SYNC is an innovative GPS tracker that connects directly into a vehicle’s OBD-II port. It’s not as stealthy as the 54 or Overdrive, but you never need to recharge its battery. As long as it’s connected to a working car, it can update its location in real time.

Get the Right Real-Time GPS Solution for Your Dealership

The automotive industry uses real-time GPS solutions in diverse ways. If you want some help deciding which LandAirSea model is the best option for optimizing your dealership’s ROI, send an email to ian.conley@landairsea.com. We’re happy to talk to you about everything from model dimensions to data plans.